Wednesday, 20 June 2012

Fact And Fact Table Types


Types of Facts

There are three types of facts:
  • Additive: Additive facts are facts that can be summed up through all of the dimensions in the fact table.
  • Semi-Additive: Semi-additive facts are facts that can be summed up for some of the dimensions in the fact table, but not the others.
  • Non-Additive: Non-additive facts are facts that cannot be summed up for any of the dimensions present in the fact table.
Let us use examples to illustrate each of the three types of facts. The first example assumes that we are a retailer, and we have a fact table with the following columns:

Date
Store
Product
Sales_Amount
The purpose of this table is to record the sales amount for each product in each store on a daily basis. Sales_Amount is the fact. In this case, Sales_Amount is an additive fact, because you can sum up this fact along any of the three dimensions present in the fact table -- date, store, and product. For example, the sum of Sales_Amount for all 7 days in a week represent the total sales amount for that week.
Say we are a bank with the following fact table:

Date
Account
Current_Balance
Profit_Margin
The purpose of this table is to record the current balance for each account at the end of each day, as well as the profit margin for each account for each day. Current_Balance and Profit_Margin are the facts. Current_Balance is a semi-additive fact, as it makes sense to add them up for all accounts (what's the total current balance for all accounts in the bank?), but it does not make sense to add them up through time (adding up all current balances for a given account for each day of the month does not give us any useful information). Profit_Margin is a non-additive fact, for it does not make sense to add them up for the account level or the day level.

Types of Fact Tables

Based on the above classifications, there are two types of fact tables:
  • Cumulative: This type of fact table describes what has happened over a period of time. For example, this fact table may describe the total sales by product by store by day. The facts for this type of fact tables are mostly additive facts. The first example presented here is a cumulative fact table.
  • Snapshot: This type of fact table describes the state of things in a particular instance of time, and usually includes more semi-additive and non-additive facts. The second example presented here is a snapshot fact table.

Fact Table Granularity

Granularity

The first step in designing a fact table is to determine the granularity of the fact table. By granularity, we mean the lowest level of information that will be stored in the fact table. This constitutes two steps:
  1. Determine which dimensions will be included.
  2. Determine where along the hierarchy of each dimension the information will be kept.
The determining factors usually goes back to the requirements.
Which Dimensions To Include
Determining which dimensions to include is usually a straightforward process, because business processes will often dictate clearly what are the relevant dimensions.
For example, in an off-line retail world, the dimensions for a sales fact table are usually time, geography, and product. This list, however, is by no means a complete list for all off-line retailers. A supermarket with a Rewards Card program, where customers provide some personal information in exchange for a rewards card, and the supermarket would offer lower prices for certain items for customers who present a rewards card at checkout, will also have the ability to track the customer dimension. Whether the data warehousing system includes the customer dimension will then be a decision that needs to be made.
What Level Within Each Dimensions To Include
Determining which part of hierarchy the information is stored along each dimension is a bit more tricky. This is where user requirement (both stated and possibly future) plays a major role.
In the above example, will the supermarket wanting to do analysis along at the hourly level? (i.e., looking at how certain products may sell by different hours of the day.) If so, it makes sense to use 'hour' as the lowest level of granularity in the time dimension. If daily analysis is sufficient, then 'day' can be used as the lowest level of granularity. Since the lower the level of detail, the larger the data amount in the fact table, the granularity exercise is in essence figuring out the sweet spot in the tradeoff between detailed level of analysis and data storage.
Note that sometimes the users will not specify certain requirements, but based on the industry knowledge, the data warehousing team may foresee that certain requirements will be forthcoming that may result in the need of additional details. In such cases, it is prudent for the data warehousing team to design the fact table such that lower-level information is included. This will avoid possibly needing to re-design the fact table in the future. On the other hand, trying to anticipate all future requirements is an impossible and hence futile exercise, and the data warehousing team needs to fight the urge of the "dumping the lowest level of detail into the data warehouse" symptom, and only includes what is practically needed. Sometimes this can be more of an art than science, and prior experience will become invaluable here.

Dimensional Data Model

Dimensional data model is most often used in data warehousing systems. This is different from the 3rd normal form, commonly used for transactional (OLTP) type systems. As you can imagine, the same data would then be stored differently in a dimensional model than in a 3rd normal form model.

To understand dimensional data modeling, let's define some of the terms commonly used in this type of modeling:

Dimension: A category of information. For example, the time dimension.

Attribute: A unique level within a dimension. For example, Month is an attribute in the Time Dimension.

Hierarchy: The specification of levels that represents relationship between different attributes within a dimension. For example, one possible hierarchy in the Time dimension is Year → Quarter → Month → Day.

Fact Table: A fact table is a table that contains the measures of interest. For example, sales amount would be such a measure. This measure is stored in the fact table with the appropriate granularity. For example, it can be sales amount by store by day. In this case, the fact table would contain three columns: A date column, a store column, and a sales amount column.

Lookup Table: The lookup table provides the detailed information about the attributes. For example, the lookup table for the Quarter attribute would include a list of all of the quarters available in the data warehouse. Each row (each quarter) may have several fields, one for the unique ID that identifies the quarter, and one or more additional fields that specifies how that particular quarter is represented on a report (for example, first quarter of 2001 may be represented as "Q1 2001" or "2001 Q1").

A dimensional model includes fact tables and lookup tables. Fact tables connect to one or more lookup tables, but fact tables do not have direct relationships to one another. Dimensions and hierarchies are represented by lookup tables. Attributes are the non-key columns in the lookup tables.

In designing data models for data warehouses / data marts, the most commonly used schema types are Star Schema and Snowflake Schema.

Whether one uses a star or a snowflake largely depends on personal preference and business needs. Personally, I am partial to snowflakes, when there is a business case to analyze the information at that particular level.

Data Warehousing Concepts

Several concepts are of particular importance to data warehousing. They are discussed in detail in this section.

Dimensional Data Model:
Dimensional data model is commonly used in data warehousing systems. This section describes this modeling technique, and the two common schema types, star schema and snowflake schema.

Slowly Changing Dimension: This is a common issue facing data warehousing practioners. This section explains the problem, and describes the three ways of handling this problem with examples.

Conceptual Data Model: What is a conceptual data model, its features, and an example of this type of data model.

Logical Data Model: What is a logical data model, its features, and an example of this type of data model.

Physical Data Model: What is a physical data model, its features, and an example of this type of data model.

Conceptual, Logical, and Physical Data Model: Different levels of abstraction for a data model. This section compares and constrasts the three different types of data models.

Data Integrity:
What is data integrity and how it is enforced in data warehousing.

What is OLAP: Definition of OLAP.

MOLAP, ROLAP, and HOLAP: What are these different types of OLAP technology? This section discusses how they are different from the other, and the advantages and disadvantages of each.

Bill Inmon vs. Ralph Kimball: These two data warehousing heavyweights have a different view of the role between data warehouse and data mart.

Factless Fact Table:
A fact table without any fact may sound silly, but there are real life instances when a factless fact table is useful in data warehousing.

Junk Dimension: Discusses the concept of a junk dimension: When to use it and why is it useful.

Conformed Dimension: Discusses the concept of a conformed dimension: What is it and why is it important.